Coca-Cola Conversion, formerly Manufacturing was looking for a tangible leadership development training system to help a cross-functional group of senior leaders better understand the power of their personal brand. Our goal was to ignite a new level of engagement and performance through our proven system.
Velvet Suite was tasked with the challenge to deliver a keynote presentation over 90 minutes based upon our brand leadership system. Melissa was the keynote speaker. She shared our ID3 system of brand leadership through a highly engaging and interactive session.
The session was ranked as one of the top sessions of the meeting. The impact of the program created a demand for the session across the company as well as opened doors for more in-depth engagement through a year-long leadership development program sponsored by the SVP of Conversion.